Oodie slapped with fine after failing safety breaches

Supplier Davie Clothing Pty Ltd paid $101,280 in penalties after the ACCC issued the brand with six infringement notices for failing to include fire danger warning labels on six different styles of the Kids Beach Oodie.

The ACCC investigation was initiated by a customer complaint.

Davie Clothing supplied six designs of the Oodie without the fire label fixed to the garment or displayed on its website, as required by the safety standard.

More than 2400 affected hooded towel garments were sold via the Oodie website to Australian consumers from 29 September 2022 to 14 July 2023. No affected products were supplied to retailers.

"Fire hazard warning labels are crucial to alert consumers to the high fire danger of products and to help keep children safe." ACCC deputy chair Catriona Lowe said.

"Children can suffer serious burns if their clothing catches fire and we urge consumers to remain especially vigilant when kids are more likely to be near artificial heating or open flames.

"This serves as an important reminder to suppliers of kids clothing to ensure all their relevant products meet safety standards, particularly regarding the use of fire danger warning labels."

The ACCC has also accepted a court-enforceable undertaking from Davie Clothing. In the undertaking they have committed to publish a corrective notice on its website and establish and maintain an ACL Compliance Program.

Davie Clothing has issued a voluntary recall for the products.