Apple sales slump continues, amid big AI spend

By Stephen Nellis
Updated August 4 2023 - 10:23am, first published 10:19am
Apple product sales have eased, while the company steps up its investment in AI development. (AP PHOTO)
Apple product sales have eased, while the company steps up its investment in AI development. (AP PHOTO)

Apple has forecast a sales slump will continue into the current quarter, as the tech giant makes a massive investment in artificial intelligence research and development.

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