Twitter users are bracing for a rebrand as executive chairman Elon Musk bids "adieu" to "all the birds".
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The iconic bird logo is set to be replaced with an X and x.com now takes web users to the Twitter website.
Mr Musk unleashed a series of Tweets from his account on July 23 where he said he loved negative feedback on the platform, "vastly preferable to some sniffy censorship bureau".
![It's the end of an era for the Twitter bird icon. Picture file It's the end of an era for the Twitter bird icon. Picture file](/images/transform/v1/crop/frm/silverstone-feed-data/ccb0d781-0aee-44cd-9f9e-746df2b7d4fd.jpg/r0_55_800_505_w1200_h678_fmax.jpg)
"And soon we will bid adieu to the Twitter brand and, gradually, all the birds," he said.
"If a good enough X logo is posted tonight, we'll make go live worldwide tomorrow."
Hours later he confirmed an interim X logo would be taking the place of the blue bird.
Twitter chief executive Linda Yaccarino said there was "absolutely no limit" to Twitter's transformation as X.
![The new 'X' logo unveiled by Twitter executive chairman Elon Musk. Picture via Twitter The new 'X' logo unveiled by Twitter executive chairman Elon Musk. Picture via Twitter](/images/transform/v1/crop/frm/206436302/faf51de0-c4bf-472f-b2ec-21b3fa501a57.png/r51_0_2508_1382_w1200_h678_fmax.jpg)
"Powered by AI, X will connect us all in ways we're just beginning to imagine," she said in a Tweet.
"We've already started to see X take shape over the past eight months through our rapid feature launches, but we're just getting started."
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The rebrand comes after a series of changes by the company including limiting how many tweets non-paying users can see each day.
This change saw Meta launch its rival app Threads with 113 million people joining up in its first week.