Celebrity cameos revealed in Super Bowl 2023 ads

Advertising played during the Super Bowl is notoriously expensive, with host broadcaster Fox reportedly selling 30 seconds of screen time for more than $10 million.

But the Super Bowl pulls an audience. Last year's match had an estimated 112.3 million viewers.

The Philadelphia Eagles and Kansas City Chiefs will face off in the NFL Super Bowl LVII from Arizona's State Farm Stadium in Glendale.

Australian viewers can watch the sporting spectacular from 9.30am AEST Monday February 13 on Channel 7 and ESPN.

Spoilers for the highly anticipated ads have leaked online, and fans are in for an A-list experience.

John Cena, who is spending time in Melbourne's CBD this February, performs a dance sequence crossing Sesame Street with Hairspray for Experian.

This is not the former pro-wrestlers first Super Bowl ad, he memorably told The Tonight Show host, Jimmy Fallon, "he's so proud he could squat him" in 2020 for Michelob beer.

Fans of the 1995 hit film "Clueless" will be excited to see Alicia Silverstone bring back her yellow tartan-clad character Cher Horowitz for financial tech company, Rakuten.

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Another "Clueless" alumni, Paul Rudd is appearing as Marvel's Antman, boasting the benefits of drinking non-alcoholic Heineken while on call as a superhero.

Ben Stiller and Steve Martin do their best impression of award show hosts who hate each other, with the comedians trading insults like "banjo player" and "nepo baby".

Adam Driver, of Star Wars and House of Gucci, has his own attack of the clones in an ad for website building company, Squarespace.

A mock behind-the-scenes video shows Mr Driver playing all roles on a film set, from the boom operator to the method-acting genius.

Software company, Workday, drops music greats Joan Jett, Ozzy Osborne and Gary Clark Jr. in an office cubicle.

A teaser of the ad shows the Black Sabbath front man turning to his buttoned-down colleagues and asking "which one of you wants a piercing?"

Despite missing Tom Brady on the field, other ads will include SNL's Maya Rudolph, The Foo Fighter's Dave Grohl and the Breaking Bad boys, Bryan Cranston and Aaron Paul.

The full advertisements will appear between plays during broadcast in Australia on February 13.