Surfing good waves kicking back and listening to good music has always been at the grass roots of the burgeoning youth market.
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It’s also every small town-local bands mission to produce a soundtrack of their live performances to announce their presence to the world and hopefully make some dollars out of their hard work and talent.
OpenLIVE is a Cronulla audio production company that enables artists to schedule their own recordings, create and release albums, while maintaining full control over their music,it also offers releases from both established and emerging Artists.This includes retaining all their copyright.
This infrastructure solution enabling live performances to be recorded and digitally released within an hour of the gig’s conclusion is already being rolled out to venues in Australia, the United Kingdom and the United States..
It enables every single live music venue and festival in the world to be an instant, on-demand music production and recording facility.
The Shark Island challenge is an original Cronulla bodyboard contest that put the surfing world on notice over a decade ago when young guys took on huge waves in a groundbreaking super session, broadcast live to the world.
When Matt Hill, bodyboarder and co-founder of OpenLIVE a recording and content management platform company had a chance to be involved as a sponsor he jumped right in.
“Bodyboarding is a fantastic grass roots sport, less mainstream and commercial than surfing and a good fit for OpenLIVE to get into the audio-live market and push both local products, ” Matt Hill said
“People love live music and surf culture and we now have the ability to put the soundtrack of their lives out into the market and its easy and affordable”
OpenLIVE’s end-to-end approach reduces the cost, risk, complexity & lead-time of production, rights management and distribution of live performances down to a fraction of existing methods. MasterBuilder, the system used to record, enables every single live music venue and festival in the world to be an instant, on-demand music production & reporting facility.
Live music is the lifeblood of the music industry and the only real avenue where technological change hasn’t provided new revenue opportunities.
Matt Hill and OpenLIVE hopes to change that and along the way provide an avenue for bodyboarding and the Shark Island Challenge to come along for the ride, giving music fans the opportunity to experience their favourite artists live gigs forever.
